RSA Canada employees give back by cleaning shorelines across the country

Every year, tens of thousands of Canadians take action against shoreline litter by participating in the Great Canadian Shoreline Cleanup, one of the largest direct action conservation programs in Canada. Now in its 24th year, the Great Canadian Shoreline Cleanup has collected more than 1.2 million kilograms of trash across Canada with the help of over 700,000 volunteers.

In March 2016, WWF-Canada and RSA Canada kicked off a five-year partnership aimed at empowering employees across Canada to take environmental action at work. With this partnership, RSA became the presenting sponsor of WWF-Canada’s innovative employee engagement program Living Planet @ Work, which has enabled us to support employees across the country in becoming sustainability insurgents and driving environmental practices in the workplace.

This year, RSA Canada stepped up for nature by engaging their own employees in a nation-wide activation of WWF-Canada and Vancouver Aquarium’s Great Canadian Shoreline Cleanup initiative. Overall, nearly 200 employees contributed to making ecosystems healthier and safer for wildlife and for people by collecting over 940 pounds of shoreline litter.

RSA Canada is proud to participate in this initiative in partnership with WWF-Canada and the Vancouver Aquarium. We know how important it is to keep our shorelines, parks and lakes clean in order to preserve Canada's wildlife.

"Participating in the cleanup with colleagues was an enjoyable team-building exercise," said Molly MacInnis in RSA Canada's Toronto office. "Encouraging us to participate in initiatives that are important to us on a personal level is a testament to RSA's belief in the benefits of integrating employee engagement and corporate responsibility initiatives."

At the end of each day, each region also participated in an important discussion about the items they found, and reflected on what they learned from the experience. Among the most interesting and unusual items picked up was an onion, a jar of pickles and a shopping cart.

"RSA Canada is proud to participate in this initiative in partnership with WWF-Canada and the Vancouver Aquarium. We know how important it is to keep our shorelines, parks and lakes clean in order to preserve Canada's wildlife," says RSA President and CEO, Martin Thompson. "The five-year partnership with WWF-Canada is helping us inspire and engage employees in workplaces across Canada to take environmental action, through activities like the Great Canadian Shoreline Cleanup."

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