Frequently Asked Questions

Need more information about Living Planet @ Work and what it means to be a Living Planet @ Work champion? Here are the answers to some frequently asked questions. 

1. How does WWF work with companies participating in the free Living Planet @ Work program?

Through the Living Planet @ Work program, WWF provides a free service to companies across the country.  This service supports employee engagement initiatives for the purpose of creating more sustainable business practices.

2. Does WWF endorse the companies that participate in the Living Planet @ Work program?

No. WWF does not endorse the specific companies that participate in the Living Planet @ Work program; rather, WWF endorses companies’ participation in the program.

3. Does participation in the Living Planet @ Work program qualify a company as ‘sustainable’ or ‘green’?

No, Living Planet @ Work is a tool to help companies set their sustainability goals and work toward them through employee engagement to become more sustainable.  It is not a certification system.  WWF does not audit or certify companies through this program (there are no contracts or legal obligations) and participation is voluntary. 

4. Workplace giving is a component of the Living Planet @ Work program. How does money raised through employee giving help advance WWF’s conservation efforts?

For the first full year following the launch of Living Planet @ Work (2012), the majority of funds raised for WWF through employee-giving will provide a critical base of support for this emerging program, enabling us to scale up and freely share this increasingly rich resource with companies across the country.  

Ongoing support from workplace giving in future years will be directed to achieving WWF’s priority program goals.  You can read more about WWF’s conservation priorities at wwf.ca.
* Please note that all funds raised through WWF’s annual CN Tower Climb in 2012, including those from Living Planet @ Work participants, will support WWF’s conservation priorities.

5. How can my company communicate our engagement in Living Planet @ Work? And when is it necessary to involve WWF regarding our communications?

It is not necessary to involve WWF if you are mentioning Living Planet @ Work in internally-focused communications/documents, including:
•    Staff newsletters and memos
•    Company intranet
•    Internal events, such as bake sales, staff lunches, etc.

Here is a standard statement that you can use to describe your Living Planet @ Work involvement in these internal communications:

"(Your company) has proudly committed to WWF’s Living Planet @ Work program.  Through our participation in Living Planet @ Work, WWF is helping us set goals for employee engagement and sustainability, and providing resources to help us work toward these goals."

You must involve WWF if you wish to communicate about your participation in the Living Planet @ Work program with external stakeholders (e.g. customers) or the general public, for example:
•    Your company’s external website
•    Press releases
•    Media interviews
•    CSR reports or annual reports

Logo Usage:   Please note that use of the Living Planet @ Work logo—both internally and externally—can only be granted with WWF’s explicit permission.

If you wish to communicate your participation in Living Planet @ Work externally or use the Living Planet @ Work logo in any context, please contact LivingPlanetAtWork@wwfcanada.org and include in your email:
•    The nature of the communication (Press release, CSR report, etc.)
•    The key audience of the communication
•    The key messages you wish to communicate
•    The deadline/date for release  (please allow at least 3 business days)

The Living Planet @ Work team will respond to your request as soon as possible and guide next steps.

6. What is the nature of the relationship between Living Planet @ Work partner companies and WWF?

Living Planet @ Work partners invest in the program at an amount of $50,000 per year, which in return enables them to access a higher level of service from WWF’s Living Planet @ Work team.  For example, this deeper level of engagement includes:

•    One-on-one relationship management and support
•    Tailored collaboration on the development of environmentally-themed employee engagement strategies
•    Invitations to attend quarterly in-person workshops with WWF staff and other Living Planet @ Work partner companies
•    Higher level of recognition on WWF properties, such as the Living Planet @ Work website and WWF blog

7. Does WWF endorse the Living Planet @ Work partner companies?

No.  WWF does not endorse the Living Planet @ Work partner companies; rather, WWF endorses the companies’ involvement in the program. 

8. Does partnership in the Living Planet @ Work program qualify a company as ‘sustainable’ or ‘green’?

No, Living Planet @ Work is a tool to help companies set their sustainability goals and work toward them to become more sustainable – it is not a certification system.  WWF does not audit or certify companies through this program (there are no contracts or legal obligations) and participation is voluntary. 

9. How do I talk about my company as a Living Planet @ Work partner? When do I need to involve WWF in communications?

As a premium tier Living Planet @ Work partner, please feel free to use this statement to discuss your relationship with WWF in internal communications:

"(Your company) is proud to be a partner in the Living Planet @ Work program.  As a partner, we are receiving guidance from WWF on how to set and achieve our employee engagement and sustainability goals, which include (insert your goals)."

You must notify WWF of any use of the above statement in external communications (external website, consumer communications).  

In addition, you must contact WWF if you wish to communicate more substantial information about Living Planet @ Work or your participation in the program, particularly in regard to:
•    Press releases
•    Media interviews
•    CSR materials

Logo Usage:   Please note that use of the Living Planet @ Work logo—both internally and externally—can only be granted with WWF’s explicit permission.

Please contact us at LivingPlanetAtWork@wwfcanada.org and we will respond to your request as soon as possible to guide next steps.